Great user experiences are the strength of a high-level website. It ultimately determines whether you see an increase in your conversion rates or an increase in your bounce rates. Every day, dozens of companies are learning that in order to stay competitive against their rivals, they need to invest in their user experiences. These companies must guide and assist users whilst using their website, product or application.  Recent Studies show that for every amount a company invests to increase usability, it reaps its benefits in the multiplied fold, and wins customer satisfaction and loyalty.

The question is what is UX? UX refers to the user experience which is a person’s perceptions and response resulting from the use and/or anticipated use of a product, system or service. It is an outcome of brand image, functionality, system performance, interactive behaviour and assistive capabilities of the interactive system, the user’s internal and physical state resulting from prior experiences, attitudes, skills and personality, and the context of use. Having understood what UX means, there is need for one to know the ways in which one can improve the UX design of your website;

Craft captivating homepage

Your website’s homepage is the place where you should include the main messages that you want your viewers to understand. To ensure amazing UX, remember not to place everything on the homepage. Your homepage is the place where most of your visitors land so if they find it jam-packed they will leave your site as soon as possible. It is important that you keep it short and simple, place an essential content on homepage above the fold, connect every other with the homepage and link your logo to the homepage

Improved Loading Speed

Studies revealed that a 2-second delay in load time during a visit results in abandonment rates of up to 87%. Most of the web visitors expect a website to load within three to four seconds. If your website takes more than this time, they will leave your website as soon as possible. It is important to know that if you want to keep the visitors on your website and you want them to come back again then your website must be loaded within three seconds. If your audiences have any bad experience with your website, they will never come back to you.

Keep enough breathing space

Breathing space highlights the essential information, improves the reading comprehension and makes your overall website design look significantly smoother. Breathing space can also make your website feel open, modern and fresh. You want your audiences naturally to look at the most important information in any part of your website andkeeping enough breathing space is one of the most elegant and easy ways of doing this. The danger of not leaving enough breathing space is that your audience may miss the most important information and your inability to draw the visitor’s attention into the valuable information reduces the chances of increasing your website conversion rate.

Make your website responsive

Responsiveness is a vital part of user experience design. It allows websites to change layouts according to the audience screen resolution, whether on a desktop, tablet or smartphone. Responsive design ensures that your website looks ideal for all devices and if people find your website unresponsive, they won’t bother to browse your site from their computer. Therefore, you need to ensure that your website is responsive so that people can access your site irrespective of the devices they use.

Use convincing Call to Action (CTA)

Call-To-Actions are necessary when you intend to attain high conversion for your website. Your call to action is what tells the visitors what to do on your website as such it should clearly be visible and must stand out on your website. If you want your audience to locate the call to action easily, use colours that are contrasting with the background colour. Finally, your call to action button must be located above the fold area in your website so that people can see it as soon as they arrive on your page.

Add images and video

Images and video play the most important role to grab the visitor’s attention easily as they engage straightaway. Images make your website humanize and Videos on a website helps to boost customer engagement.

Other ways of improving the UX of your website is to

  • Include search field on the homepage
  • Provide complete contact information
  • Identify and fix broken links
  • Improve your website’s readability
  • Remove the unnecessary elements

The bottom line is that you cannot survive in online business if your website does not offer a good user experience. By offering good user experience you can make people come back to your website time and time again.

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